商务英语写作之给客户写贺信

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商务英语写作之给客户写贺信

篇1:商务英语写作之给客户写贺信

商务英语写作之给客户写贺信

一、Draft a proposal report according to the following information:

1 此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议供有关人员进行投资决策时参考;

2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;

3 该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场份额;

4 尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的计划,包括冷冻食品;

5 20xx年公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长,商务英语写作:给客户写贺信。利润增长了约14%,达到3.48亿美元,而前一年为2.89亿美元;

6 由此可见,公司的.财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策,商务英语《商务英语写作:给客户写贺信》。

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 20xx, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company’s stock would be a very wise in

篇2:商务英语写作:给客户写贺信

商务英语写作:给客户写贺信

一、Draft a proposal report according to the following information:

1 此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议供有关人员进行投资决策时参考;

2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;

3 该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场份额;

4 尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的'计划,包括冷冻食品;

5 公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长。利润增长了约14%,达到3.48亿美元,而前一年为2.89亿美元;

6 由此可见,公司的财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策。

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March 2004

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In , sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company’s stock would be a very wise in

篇3:商务英语写作给客户写贺信

商务英语写作给客户写贺信

一、Draft a proposal report according to the following information:

1 此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议供有关人员进行投资决策时参考;

2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;

3 该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场份额;

4 尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的`计划,包括冷冻食品;

5 20公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长。利润增长了约14%,达到3.48亿美元,而前一年为2.89亿美元;

6 由此可见,公司的财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

篇4:商务英语之应用文写作

商务英语之应用文写作

在商务英语中,应用文可谓是占据了绝大部分,下面,我们就针对应用文写作中的私人和公务信函、备忘录、摘要、报告等几种应用文,谢大家介绍一下应用文的写作技巧。

一、私人和公务信函

信函是很重要的一种应用文。私人和公务信函是用以交涉事宜、传达信息、交流思想、联络感情、增进了解的重要工具,与同学们的生活、学习比较密切,也是以后工作中用的最多的一种沟通方式。所谓私人信函就是给家人、朋友或者同学等写信,谈事情的同时又交流感情。所谓公务信函就是给亲朋好友之外的人写信,主要是为了办事,比方说给老板或是客户写信都属于公共信函。

信函一般都是由写信时间、信内地址、称呼、信的主要内容和信尾几个主要部分组成。收信人地址要写在左上角,寄信人地址要写在右上角,寄信人地址也可以不写,姓名写在地址上面,地址排列顺序依次为门牌号、街区名、城市和国名。在信的开头人名前一定要加Mr., Mrs., Dear 等比较尊敬的称呼,信的结尾注意使用常用的客套话如: sincerely yours, faithfully yours或者yours sincerely, yours faithfully.英文书信写作要遵循五个原则,即正确、清晰、简洁、礼貌和体贴。

正确是指信中所谈的事情要准确、具体,不用含糊抽象的词如:本月、明天等。清晰要求的.是主题要明确,层次要清楚,让读者看后了然于心。简洁是现代英语发展的一大趋势。书信写作要做到行文简洁流畅,避免迂回冗长的长句,使书信尽可能写得明白清晰。书信交往,同样需要以礼待人,因而在写信过程中,要避免伤害对方感情,措辞上多多使用would, could, may, please等词,要自然得体,彬彬有礼。体谅对方也是写书信时要注意的一个原则,不能以自己为中心,要尊重对方的习俗爱好,即便是拒绝,也要委婉而不失去友谊。书信的写作也要注意格式,避免语法、拼写、标点错误,信中所引用的史料、数据等也应准确无误。

二、备忘录

备忘录是一种录以备忘的公文,主要用来提醒、督促对方,或就某个问题提出自己的意见或看法,

包括书端、收文人的姓名、头衔、地址,称呼,事因,正文,结束语,和署名,备忘录上一定要说明什么时间,谁写的?写给谁?什么事?并且正文、结束语和署名等项与一般信件的格式相同。

三、摘要

接着谈谈摘要。摘要分成两种,一种是文章摘要,一种是论文摘要。

文章摘要就是给一篇文章让写一个摘要,文章摘要是对文章主要内容的简练概括,内容上要涵盖全文,语言上要尽量简练。写摘要前一定要仔细阅读全文,弄懂文章大意;摘要涵盖原文的主要观点并与原文的观点保持一致;摘要应该简明扼要,字数在规定的字数范围内;摘要最好不要照搬原文,应该用自己的话概括原文的主要观点;并且注意千万不要照抄,也千万不要评论,只需要写出中心思想或者段落大意即可。

第二种摘要是论文摘要。比方说是大家写一篇学术论文,硕士博士论文需要写一个英文的摘要。写这种摘要时要注意时态和语态。叙述研究过程,多采用一般过去时;说明某课题现已取得的成果,宜采用现在完成时。摘要中多数情况下可采用被动语态。但在某些情况下,特别是表达作者或有关专家的观点时,又常用主动语态。英文摘要有一些常用句型,比如表示研究目的,可以用In order to……This paper describes……The purpose of this study is……,表示表示结论、观点或建议可以用The authors[suggest/conclude/consider] that……。

四、报告

最后一种是报告。报告其实也分为两种,第一种是读书报告。比如读一本书或者看一本小说写一个读书报告。读书报告中首先要交代背景知识,比如作者生平,时代简介等,接下来对书的内容做一个简单的概括,与摘要不同的是读书报告最后一段可以发表评论。与摘要相同,读书报告也要注意时态,比如像科普类的知识应该用现在式。另一种报告就是书面报告,书面报告考试的可行性和可能性更大一些。书面报告与备忘录的写法很类似,所不同的就是书面报告一般是下级写给上级,它也需要交代清楚四件事:什么时间?谁写的?写给谁?什么事?

篇5:商务英语写作之发货延迟

下面我们先来介绍一下商务英语信函――Complaints & Claims(抱怨和索赔信函)。Complaints & Claims的目的是为了获取更好的服务,对已出现的问题求得尽快的、妥善的解决。它通常是买方由于对收到的货物不满而书写,如:货物数量短缺或多余;货物质量与样品不符;服务不合理以及收费过高;货物未按时到达;货物虽抵达,但与订单所载不同;货物有损毁现象等,这些均是抱怨、索赔的正当理由。

书写抱怨、索赔信函时,不妨开门见山提出原先双方同意的条件,然后列举事实以表示有何不满,以及为什么不满,最后提出解决的方法。内容应清楚、有理、明确,语气要坚决、简洁。避免使用愤怒和使对方过于难堪的措辞(除非你所抱怨的问题反复发生,且多次投诉而毫无结果)。

For Delay in Shipment (由于发货延迟而抱怨)

Dear Sirs,

The furniture we ordered from youshould have reached us a week ago. The delay in delivery has put us togreat inconvenience. It is therefore imperative that you dispatch themimmediately. Otherwise we shall be obliged to cancel the order andobtain the goods elsewhere. Please look into the matter as one of urgency and let us have your reply as early as possible.

Yours faithfully

亲爱的先生们:

我方从贵方订购的家具应于一星期前收到。发货的延迟给我方带来了很大的不便。因此,贵方必须立即发货,否则我们将被迫取消订单,到另处订货。

请紧急处理此事,并尽快告知结果。

篇6:如何用英文给客户写贺信

一、Draft a proposal report according to the following information:

1 此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议供有关人员进行投资决策时参考;

2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;

3 该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场份额;

4 尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的计划,包括冷冻食品;

5 2003年公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长,利润增长了约14%,达到3.48亿美元,而前一年为2.89亿美元;

6 由此可见,公司的财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策。

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March 2004

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Company’s stock would be a very wise investment.

二、假设你刚刚得知你一直与之做进口生意的John Smith先生被提升为ABC贸易公司副总经理(Deputy Managing Director),代表进口部给他写一封信表示祝贺,

REFERENCE LETTER

Dear Mr Smith

It is a pleasure to congratulate you on your recent promotion to Deputy Managing

Director of ABC Trading Company.

Because of our close association with you over the past ten years, we know how well

you are qualified for this important office. You earned the promotion through years of

hard work and we are delighted to see your true ability win recognition.

Agai, congratulations and best wishes for continued success.

Sincerely yours

Blank Lee

Import Manager

商务英语写作之发货延迟

贺信写作格式

商务英语个人简历写作

商务英语写作备考

高职商务英语写作

商务英语写作42

给客户写感谢信

商务英语信函回信写作

高级商务英语写作指导

商务英语中级写作试题

商务英语写作之给客户写贺信(合集6篇)

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