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职称英语补全短文 第3课时
PASSAGE 8
Einstein Named “Person of Century”
?Albert Einstein, whose theories on space time and matter helped unravel the secrets of the atom and of the universe, was chosen as “Person of the Century” by Time magazine on Sunday.
A man whose very name is synonymous with scientific genius, Einstein has come to represent_(1)_the flowering of 20th century scientific thought that set the stage for the age of technology.
“The world has changed far more in the past 100 years than in any other century in history. The reason is not political or economic, but technological-technologies_(2)_,” wrote theoretical physicist Stephen Hawking in a Time essay explaining Einstein's significance. “Clearly, no scientist better represents those advances than Albert Einstein.”
Time chose as runner-up President Franklin Roosevelt to represent the triumph of freedom and democracy over fascism, and Mahatma Gandhi as an icon for a century when civil and human rights became crucial factors in global politics.
“What we saw Franklin Roosevelt embodying the great theme of freedom's fight against totalitarianism, Gandhi personifying the great theme of individuals struggling for their rights, and Einstein being both a great genius and a great symbol of a scientific revolution that brought with it amazing technological advances_(3)_,” said Time Magazine Editor Walter Isaacson.
Einstein was born in Ulm, Germany in 1879. In his early years, Einstein did not show the promise of what he was to become. He was slow to learn to speak and did not do well in elementary school. He could not stomach organized learning and loathed taking exams.
In1905, however, he was to publish a theory which stands as one of the most intricate examples of human imagination in history. In his “Special Theory of Relativity,” Einstein described how the only constant in the universe is the speed of light. Everything else-mass, weight, space, even time itself-is a v
职称英语补全短文 第4课时
PASSAGE 12
Supermarket
?Supermarket is a type of retailing institution that has a moderately broad product assortment spanning groceries and some nonfood lines, that ordinarily emphasizes price in either an offensive or defensive way. As a method, supermarket retailing features several related product lines, a high degree of self-service, largely centralized checkout, and competitive prices. The supermarket approach to retailing is used to sell various kinds of merchandise, ____(1)____.
The term supermarket usually refers to an institution in the grocery retailing field. Most supermarkets emphasize price. Some use price offensively by featuring low prices in order to attract customers. Other supermarkets use price more defensively by relying on leader pricing to avoid a price disadvantage. Since supermarkets typically have very thin gross margins, they need high levels of inventory turnover to achieve satisfactory returns on invested capital.
Supermarkets originates in the early 1930s. They were established by independents ____(2)____. Supermarkets were an immediate success, and the innovation was soon adopted by chain stores. In recent decades supermarkets have added various nonfood lines to provide customers with one-stop shopping convenience and to improve overall gross margins.
Today stores using the supermarket method of retailing are dominant in grocery retailing. However, different names are used to distinguish these institutions ____(3)____:
A superstore is a larger version of the supermarket. It offers more grocery and nonfood items ____(4)____. Many supermarket chains are emphasizing superstores in their new construction.
Combination stores are usually even larger than superstore. They, too, offer more groceries and nonfoods than a supermarket but also most product lines found in a large drugstore. Some combination stores are joint ventures between supermarkets and drug chains such as Kroger and Sav-on
职称英语补全短文 第8课时
PASSAGE 20
Financial Risks
Several types of financial risk are encountered in international marketing; the major problems include commercial, political, and foreign exchange risk.
Commercial risks are handled essentially as normal credit risks encountered in day-to-day business. They include solvency, default, or refusal to pay bills. The major risk,__1__ which can only be dealt with through consistently effective management and marketing. One unique risk encountered by the international marketer involves financial adjustments. Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or__2__. One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. The distributor tested the shipment and declared it to be below acceptable taste and texture standards. The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost.
Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. Political risk is an environmental concern for all businesses. Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk,__3__.
Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavorable effects. Floating exchange rates of the world's major currencies have forced all marketers __4__. International Business Machine Corporation, for example, reported that exchange losses resulted in a dramatic 21.6 percent drop in their earnings in the third quarter of 1981. __5__, devaluations of major currencies were infrequent and usua
职称英语补全短文 第5课时
PASSAGE 14
Looking to the Future
?When a magazine for high-school students asked its readers what life would be like in twenty years, they said: Machines would be run by solar power. Buildings would rotate so they could follow the sun to take maximum advantage of its light and heat. Walls would “radiate light” and “change color with the push of a button.” Food would be replaced by pills. School would be taught “by electrical impulse while we sleep.'' Cars would have radar. Does this sound like the year ? Actually, ________ and the question was, ”what will life be like in 1978?“
The future is much too important to simply guess about, the way the high school students did, so experts are regularly asked to predict accurately. By carefully studying the present, skilled businessmen, scientists, and politicians are supposedly able to figure out in advance what will happen. But can they? One expert on cities wrote: _______, but would have space for farms and fields. People would travel to work in ”airbuses“, large all-weather helicopters carrying up to 200 passengers. When a person left the airbus station he could drive a coin-operated car equipped with radar. The radar equipment of cars would make traffic accidents ”almost unheard of“. Does that sound familiar? If the expert had been accurate it would, because he was writing in 1957. His subject was ”The city of 1982“.
If the professionals sometimes sound like high-school students, it's probably because _________. But economic forecasting, or predicting what the economy will do, had been around for a long time. It should be accurate, and generally it is. But there have been some big mistakes in this field, too. In early 1929, most forecasters saw an excellent future for the stock market. In October of that year, _______, ruining thousands of investors who had put their faith in financial foreseers.
One forecaster knew that predictions about the future would always be
职称英语补全短文 第7课时
PASSAGE 18
The Dollar in World Markets
According to a leading German banker, the U.S. dollar is ”the most frequently discussed economic phenomenon of our times.“ He adds, ”…the dollar's exchange rate is at present the most important price in the world economy…“. Because the dollar acts as a world currency, ___(1)___. The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollar's exchange rate will benefit some and hurt others. Some people suggest, therefore, ____(2)___.
The dollar's exchange rate has been too volatile and unpredictable. Several years age the dollar was rapidly declining in value. This made it ___(3)___. The rise in the price of foreign goods made it possible for U.S. businesses to raise the price of competing foods produced here, thus worsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed ___(4)___. The United States lost face in the eyes of the rest of the world.
The dollar went soaring upward, and the situation was reversed. United States exporters found it hard to sell abroad because foreigners would have to pay more for U.S. dollars. People in the United States now bought the relatively cheaper foreign goods, and U.S. manufacturers complained that they could not compete. Job losses were often blamed on the ”overvalued“ dollar. Poor nations ___(5)___ found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this problem is to end the system of floating exchange rates and return to fixed rates. We might even return to the gold standard.
Fixed exchange rates did not work in the past. Currency values should be determined by market conditions. A drop i
职称英语补全短文 第6课时
PASSAGE 16
Don't Mind if I Smoke
The French surprised even themselves when they banned tobacco ads three years ago, and created smoke-free zones in public spaces. Even then, ___(1)___ seemed a little too American. Now some French lawmakers are preparing to end the act as reform that simply can't work in a country __(2)___.
Law or no law, smokers and nonsmokers mingle __(3)__, whose owners generally ignore requirements to create separate no-smoking sections. French smokers __(4)___, in hospitals and directly under no -smoking signs. There are stiff fines for violating the smoke-free areas, but they are never imposed. ”We have more important things to do“, says a Paris official.
The 1992 law's most controversial provision is the tobacco-ad ban. An exception has been made for motor sports, which are underwritten by tobacco firms. And fans shouted angrily when French TV blacked out a soccer game from abroad because of ”secondary" tobacco and liquor ads at the local stadium. Still, those __(5)___ credit the ad ban for a 15 percent drop in smoking among French teens in the last three years.
EXERCISE:
A) without apparent friction in Paris café and restaurants
B) light up in train stations
C) doing great harm to the smoker's health
D) the attempt to legislate good health
E) who are against smoking
F) that has always aided life's petty vices
KEY:D F A B E
PASSAGE 17
Mergers
The most common kind of consolidation today is the merger. A merger occurs ____(1)____.
With the deregulation of natural gas, the nation's 20 interstate pipeline companies became fearful of cutthroat competition. Some felt that they could increase their efficiency and improve their market flexibility by merging. In 1985 Internorth of Omaha paid $2.3 billion for Houston Natural Gas Corporation, ____(2)____. The system connected markets from coast to coast and raised sales to $1
职称英语补全短文 第10课时
PASSAGE 22
What is a Profit
Entrepreneurship is directly responsible for production. The business person (entrepreneur) takes a cue from consumers in deciding what they want - or, in the case of a new product, __1__.
Profit means different things to different people. According to some public opinion polls, many people are not sure what it is, but they are sure __2__. Workers may look at profit as an unfairly large payment to the entrepreneur that deprives them of a higher wage. The business person thinks of profit __3__. During negotiations before the settlement of the second baseball strike in August, 1985, the Players' Association claimed the owners had made profits of $91 million, an accounting firm said owner profits were $43 million, and the owners insisted they had lost $9 million. The truth was that all three were correct. The disparity in the figures was due to the fact that each group was defining profit differently. Let us now see if we can develop a more exact definition of what profit is.
Gross profit is the difference between what a business firm sells its product for and what it costs to produce that product. The merchant buys $200,000 worth of merchandise during the year and sells it for $270,000. His gross profit is $70,000. The percentage difference between his cost and the selling price is 35 percent, and he calls this markup.
Net profit is __4__--rent, wages, and interest-and setting aside money to allow for the loss due to depreciation (wearing out) of capital. Our merchant has to subtract from his gross profit his payments for rent ($6,000), wages ($20,000), interest on money borrowed ($1,000), repairs and upkeep ($1,000), taxes ($1,000), electricity and other expenses $1,000. Expenses for operating the business come to $30,000. Gross profit is $70,000, and net profit is $40,000.
Economists have a narrower definition of what constitutes profit. They are concerned with payment for all
