下面就是小编给大家分享的国外展会小结（共含8篇），希望大家喜欢!同时，但愿您也能像本文投稿人“记忆里的漂流瓶”一样，积极向本站投稿分享好文章。
展会总结
展会费用：36820（展位）+8440（飞机票两人）+3456（住宿）+2360（签证）=51076
（10）展会开端之前，应当把展会停止国的客户和潜在客户清算出来。展会竣预先，参展人员没必要急于回国，应当去访问访问来过展台的潜在客户和清算出来的一些平常平凡在家里堆集的潜在客户。归正签证也办了，飞机票的钱也花了，来都来了，不如多做点任务。退一步讲，即使展会后果欠好，我们还可以去访问其他的客户，定有播种，也不会白跑一趟。
关于开拓市场。市场的开拓，光靠坐等在家里是不行的，效率大大折扣。生意不克不及靠等，靠抢。若是不克不及找到靠得住的代办署理帮你鼎力的开拓市场，那末公司就要有伶仃的在里面开拓市场的人。等堆集了必然的客户消息以后，完全可以跑到客户的公司面临面详谈。也可以和展会的时候凑在一路，插手完展会去访问客户。绝对和在家发发邮件后果纷歧样。访问完客户以后，我信任必定也对这个市场有了必然的体味。为今后的打举动当作铺垫。一举多得。
（9）代表公司去参展的人必需懂手艺和有决定权。
（5）参展竣预先，站在用户角度、行业角度、媒体角度来有打算的撰写软文，然后把这些软文宣布在不合的网站上。操纵收集的优点加大公司出名度。也可觉得今后要插手此展会的企业供给倡议。
展会津贴：15000-XX0元（经由过程组委会一致请求）
中国组委会鼓吹误导。明明是管材展，鼓吹的时辰却称是机械工业展。关于此点，今后要接收经历经验。绝不再轻信那些小单元，
要随着正轨的单元走。
（6）建筑网站相关主题的电子书，然后在电子书中合理融入奉行广告。然后把电子书放到成千的下载网站供恢弘精准受众免费下载。同时鼓吹我们公司的网站。
参展无益于集思广益，拓展视野。这是一个陈旧的事理，相当于闭关锁国和鼎新关闭之间的对照。听听这家企业是如何做的，看看那家是若何生长的.，有茅塞顿开之感。
（8）针对机械行业，参展时带一到两个小型的具有代表性的产物，特别是在亚洲参展时，拼箱运输费用较少。既然展会已插手了，需求的投入仍是要的。有展品在现场给客户很直观的感触感染。亲眼目击是人类斗劲信任的编制。
对外贸，有几个环节很首要：经管，手艺，发卖，售后。
此次展会观众很少，首要启事小我认为有以下几点：
（2）参展打算肯定后，用电子邮件和传真向每个客户或潜在客户各发一封延聘函，延聘他们来插手。一来申明我们公司可以国外参展，实力是不错的；二来，客户接到延聘，感触感染本人很受看重。即使他们禁绝备插手，也会答复邮件说声抱愧，热诚就在来往的邮件中增强了。若是有的客户答复说对这个展览很感乐趣，可是没时候插手，那末展会竣预先，可以给客户发送邮件申明一下此次展会的景象，倡议他今后要不要去。客户会感触感染你向他供给了有价值的消息。
但播种仍是良多，由于观众较少，参展商时候较多，是以经常停止内部交流。有以下感应：
汇集展会材料：经由过程对此展会数据的收录和展会本质的研讨，肯定公司是不是要插手这展会。
售后。这世上最难的任务就是让他人信任你，更别说让一个目生人信任你。所以你要若何说服潜在的客户去采办。拿我们的产物来说，一个不大也不小的机械装备。客户不克不及问我要样品，然后说遵循样品来临盆，否则拒收。这对我们这类机械来说不理想。所以客户在斗劲认可我们的手艺和被我忽悠的差不多的根本上还得追求保证。这就是售后。首先我们得保证安装调试的顺遂停止。若是客户能本人把这个任务处理还好，若是他本人不克不及处理，这对生意联系的成立就有很大妨碍。我们畴昔安装调试，签证费，往复的机票，食宿等都得花钱。估量这些加起来，我们的对象也不实惠了。客户也不情愿省事了。其次，若是产物在今后的使用过程中泛起成绩了如何办？这个客户得斟酌，所以要售后。若是真泛起成绩，我们要派人畴昔，又得破钞人力物力财力，大大的不划算了。
关于代办署理。虽然说地球村，可是国与国之间的距离仍是具有的。所以代办署理是一个斗劲好的处理编制。若是我们取得相关消息，而本人谈下这个定单又斗劲坚苦，便可把消息流露给代办署理，让代办署理和他们面临面的去谈。这样成功的几率大了良多。另外我们必需对代办署理停止培训，让代办署理体味我们的产物，这无益于他们跟客户的构和。这样今后客户的产物出了成绩，可以让代办署理去维修。所以代办署理既可以帮忙我们开拓市场，又可同时处理售后的成绩。虽然在一开端的时辰能够省事点，又费点钱，可是一旦成功，可以说是一劳永逸的编制，省钱，费神。虽然，这类编制要以找到靠得住的诚恳想与你协作的代办署理为根本。若是客户传闻你在他的国家有代办署理，我想，他也会感觉心里结壮了点。
（4）可在电子杂志上刊登参展消息。
Dear XXX,
We treasure every opportunity to meet with you, our valued customer.
From 28 April - 1 May , we will be exhibiting at the“Hong Kong Gifts & Premium Fair 2006″.
We cordially invite you to visit our booth.
Our booth number is 3D11 in Hall 3.
You may click here to find our location.
With Compliments
XXXX (COMPANY NAME)
Dear Sirs/Madam:
On behalf of our company ,We hereby sincerely invite you and your company representatives to visit our booth at The Continental Exhibition Center from October15th to 20th .
We’re one of the lending manufacturers specialized in Video & Audio Products, and our company always adhere to the principle of equality and mutual benefit. It is our hope to promote mutual advantage by joint efforts.
You may here find a new Continent.Because we'll launch some new products,its with novel design and special functions,such models have had accepted by most our domestic customers.But not selling to foreign country so far,will you miss the boat?
Your prompt reply will be highly appreciated.
Exhibition Center : The Continental Exhibition Center
Booth Number : 3.2,H20
Date : Oct 15th to 20th 2008
Best Regards
Mr.Timmy
Sales Manager
1.国外展会选择要选好市场，像抵制中国货或者是局势动荡的地方如俄罗斯 请慎重选择。
2.如果参加国外展会请慎重选择组展公司和展品运输公司。
3.如果有展品需要运输，与组展公司签订合同时候要强调组展公司要保证推荐或者是指定的运输公司要保证展品安全在展会前运到摊位上，如果运输不到或者是展品在开展后才到他们承担损失百分之多少。
4.展品运输时候要与展品运输货代公司签订运输协议，保证展品在展会前安全到达，如果不到他们承担损失的百分之多少。
5.即使签订合同还不够，最好能够在协议上协商展品到摊位号再付款。
6.对于组展公司的免责条款要慎重看一下。合同是不是能签。几乎所有的组展公司会罗列出很多免责条款，也就是说展商不注意，如果展商遇到损失，他们组展公司会推脱的一干二净。
以上是我的一些个人经验，也许这种事情很少会遇到，不过我就是想提醒各位参加国外展会的公司对于合同条款多注意一下，对于要合作的组展公司和货代公司要慎重选择。
第一：参加国外展会前的准备工作
1. 邀请函的发送
2. 准备好参展衣服，要稍微职业一点，但是也不要太死板。最主要的是一定要干净，整洁。
3. 展示产品可能用到的其他产品，例如我们为了给客户听喇叭音质，带了功放。
4. 客户可能问到的问题
对于展会上客户可能会问到的问题要提前做个准备，比如产品的起订量，交期，企业优势，售后服务，年销售额，付款方式等。
5. 需要带的一些小物件
1)小订书机(装订名片和图册用)，可以先提前订一部分，但是不要全订了，因为一些客户会只要你的名片。
2)笔和纸。记录客户资料的纸，和空白的纸。
6. 图册，海报的制作。
图册，海报不一定要最贵的，但是一定要最详细和明确的，包含产品的图片，相关的参数等。
给老客户或者正在联系的客户发送邀请函，写清楚地点，时间，展位号，联系号码。并且把这些信息在自己网站的首页显示出来。
7. 样品的准备和运输
展会前，首先要把自己公司需要参展的样品确定好，可以话，最好是带全新的样品，能确保样品的美观度，像我们是做扬声器的，由于其材料的特性，扬声器的盆架时间过久，会出现一点的生锈情况，虽然不影响声音，但是客户直观的体验度肯定会下降很多。样品的运输，如果可以自己带是最好，要通过货运公司的一定要找正规的公司，保证样品能按时进入展馆。
第二：在参加国外展会中，主动和客户交换名片，留下客户联系方式，并且把跟客户的交谈内容是否报价等， 做个记录，方便展后的客户跟踪。如果有客户看了几款，需要展后报价，可以把样品和名片一起拍个照，这样更不会出错了。
1. 真诚微笑，主动出击
对每一个客户都要真诚微笑，给客户一个好的第一印象，你代表的是个人更是公司。对于路过你展位并且停留的客户，主动上去问好，询问他想找什么产品，可以问他推荐。
注：有些客户，会表示，不需要你跟着，想自己看，这时候要尊重客户意愿。
2. 公司优势的强调
跟客户交谈中，可以无意中表明自己的优势，比如我们会跟客户说，虽然我们今年是第一次参展，但是我们厂做扬声器做了23年了。又比如深圳企业可以说，我们在深圳，运输方便等等。
3. 语言不通时，利用纸和笔，甚至翻译软件，不要害怕听不懂，客户也不一定英语很好，交谈的时候，可能碰到双方都不太理解的东西，拿出纸和笔，写下来，是一个很好的方法。既弄清了双方的意思，也记录了交谈内容。
Good afternoon from China. I am David McMullan (Englishman) the Export Manager of the xxx factory.
To date I am the only Englishman employed in this capacity in China, I am not an agent or a distributor I am employed directly by the factory and as such offer factory prices.
I have written to you because in the last year you have requested information on our products. If you no longer require info on such products please drop me a line and Ill not contact you again (I know how annoying spam can be).
I wanted to take this opportunity to invite you to have a look at our exhibition stand at the Canton fair, if you are attending and wish to see out range of products (or pick up a catalogue) please make your way to stand no 21-1 G32&33 where there will be a drink or a hot cup of tea waiting for you.
If you are not able to attend but would like to see our range of products, please send me an email detailing your requirements and Ill put an e-catalogue together for you. Contact me at xxxx@gmail.com
Once again, sorry if this email is an inconvenience, my only agenda is to provide cheap reliable products for export to the world market and try to cut out the communication problem that many face when trying to export from China.
I hope to see you at the exhibition, if not enjoy a prosperous year and contact me if you need any more information.
Yours
David McMullan.
LETTER OF INVITATION
Dear Sirs/Madam:
We hereby sincerely invite you and your company representatives to visit our booth at The Continental Exhibition Center from April 15th to 20th 20xx.
We’re one of the manufacturers specialized in sanitaryware,
concluding one & two piece toilet, wash basin, cabinet basin, pedestal basin, bidet, urinal, counter basin , ceramics and so on. Our new models offer superb design and their new features give them distinct advantages over similar products from other manufacturers. (veduchina.com)
It would be a great pleasure to meet you at the exhibition.We
expect to establish long-term business relations with your company in future.
Exhibition Center : The Continental Exhibition Center
Booth Number : G-K105 G-K-106
Date : Apr 15th to 20th 20xx
Best Regards
Mr.Su Jia Jian
General Manager
[回复2]：The Continental Centre is a magnificent trade fair in Pazhou. You can reach us easily by any of the following 4 ways:
By Metro (Subway) ---Take Metro Line 2 toward Pazhou and get off at Pazhou Station (next to Xingang Dong), Exit D. (The fastest way when coming from Liuhua area)
By hotel shuttle bus--- All hotel buses will drive to Canton Fair Pazhou Complex via the Continental Centre. So simply ask the driver for a stop. (Esp. recommendable for buyers who stay in CACFair VFM hotels and partner hotels)
By CACFair shuttle bus---Take CACFair free shuttle bus when
coming from CantonFair Pazhou Complex or Eastern Railway Station. （veduchina.com)
By taxi--- Simply ask taxi driver to take you to the Continental by showing CACFair address in Chinese as below.
CACFair address in Chinese:
[回复3]：看来广交会来了，还真是很多人要这发邀请函，我公司的格式如下：
Dear XXX,
We treasure every opportunity to meet with you, our valued .
From 28 April - 1 May 20xx, we will be exhibiting at the “Hong Kong Gifts & Premium Fair 2xx”.
We cordially invite you to visit our booth.
Our booth number is 3D11 in Hall 3.
You may click here to find our location.
With Compliments (veduchina.com)
XXXX (COMPANY NAME)
LETTER OF INVITATION (R+T Asia 20xx)
Dear Sirs,
We hereby sincerely invite you and your company representatives to visit our booth in R+T Asia, a professional and famous exhibition in the world which will be held in Shanghai Pudong New International Expo Center from MAR.23 to MAR.25 . We are one of the professional manufacturers in China specialized in automatic
cassette awnings, electric roller shutters, automatic garage doors and all of necessary fittings.
Therefore, it would be a great pleasure to meet you at our booth so that we can introduce our products to you.
Enclose:
Booth No. of WENZHOU ORJEER INDUSTRY CO., LTD.: W4D30 in Hall W4 Contact:Miss. Jean Wang
Mobile: +86 (0) 13867760370
R+T Asia 20xx
Date: 3.23 to 3.25, 20xx
Vanue: Shanghai Pudong New International Expo Center
No.2345 Longyang Road,Pudong New Area,Shanghai 20xx04 Website:/
wzorjeer.en.alibaba.com/
Email: jeanwang8185@yahoo.com.cn
Online Service:
MSN: jeanwang8185@hotmail.com
Trade Manage: wzorjeer
Skype: jeanwang8185
INVITATION
Dear Sir/Madam:
LETTER OF INVITATION
Dear Sirs/Madam:
We hereby sincerely invite you and your company representatives to visit our booth at The Continental Exhibition Center from April 15th to 20th 20xx.
We’re one of the manufacturers specialized in sanitaryware, concluding one & two piece toilet, wash basin, cabinet basin, pedestal basin, bidet, urinal, counter basin , decorated ceramics and so on. Our new models offer superb design and their new features give them distinct advantages over similar products from other manufacturers.
It would be a great pleasure to meet you at the exhibition.We expect to establish long-term business relations with your company in future.
Exhibition Center : The Continental Exhibition Center
Booth Number : G-K105 G-K-106
Date : Apr 15th to 20th 20xx
Best Regards
Mr.Su Jia Jian
General Manager
[回复2]：The Continental Centre is a magnificent trade fair venue in Pazhou. You can reach us easily by any of the following 4 ways:
By Metro (Subway) ---Take Metro Line 2 toward Pazhou and get off at Pazhou Station (next to Xingang Dong), Exit D. (The fastest way when coming from Liuhua area)
By hotel shuttle bus--- All hotel buses will drive to Canton Fair Pazhou Complex via the Continental Centre. So simply ask the driver for a stop. (Esp. recommendable for buyers who stay in CACFair VFM hotels and partner hotels)
By CACFair shuttle bus---Take CACFair free shuttle bus when coming from Canton
Fair Pazhou Complex or Eastern Railway Station.
By taxi--- Simply ask taxi driver to take you to the Continental by showing CACFair address in Chinese as below.
CACFair address in Chinese:
[回复3]：看来广交会来了，还真是很多人要这发邀请函，我公司的格式如下：
Dear XXX,
We treasure every opportunity to meet with you, our valued customer.
From 28 April - 1 May 20xx, we will be exhibiting at the “Hong Kong Gifts & Premium Fair 20xx”.
We cordially invite you to visit our booth.
Our booth number is 3D11 in Hall 3.
You may click here to find our location.
With Compliments
XXXX (COMPANY NAME)
基本上就是这个格式了，当然你完全可以把它弄得漂亮些。
国外客户的展会邀请函
Good afternoon from China. I am David McMullan (Englishman) the Export Manager of the xxx factory.
To date I am the only Englishman employed in this capacity in China, I am not an agent or a distributor I am employed directly by the factory and as such offer factory prices.
I have written to you because in the last year you have requested information on our products. If you no longer require info on such products please drop me a line and I'll not contact you again (I know how annoying spam can be).
I wanted to take this opportunity to invite you to have a look at our exhibition stand at the Canton fair, if you are attending and wish to see out range of products (or pick up a catalogue) please make your way to stand no 21-1 G32&33 where there will be a drink or a hot cup of tea waiting for you.
If you are not able to attend but would like to see our range of products, please send me an email detailing your requirements and I'll put an e-catalogue together for you. Contact me at xxxx@gmail.com
Once again, sorry if this email is an inconvenience, my only agenda is to provide cheap reliable products for export to the world market and try to cut out the communication problem that many face when trying to export from China.
I hope to see you at the exhibition, if not enjoy a prosperous year and contact me if you need any more information.
Yours
David McMullan.
LETTER OF INVITATION
Dear Sirs/Madam:
We hereby sincerely invite you and your company representatives to visit our booth at The Continental Exhibition Center from April 15th to 20th 20xx.
We’re one of the manufacturers specialized in sanitaryware,
concluding one & two piece toilet, wash basin, cabinet basin, pedestal basin, bidet, urinal, counter basin , ceramics and so on. Our new models offer superb design and their new features give them distinct advantages over similar products from other manufacturers. (veduchina.com)
It would be a great pleasure to meet you at the exhibition.We
expect to establish long-term business relations with your company in future.
Exhibition Center : The Continental Exhibition Center
Booth Number : G-K105 G-K-106
Date : Apr 15th to 20th 20xx
Best Regards
Mr.Su Jia Jian
General Manager
[回复2]：The Continental Centre is a magnificent trade fair in Pazhou. You can reach us easily by any of the following 4 ways:
By Metro (Subway) ---Take Metro Line 2 toward Pazhou and get off at Pazhou Station (next to Xingang Dong), Exit D. (The fastest way when coming from Liuhua area)
By hotel shuttle bus--- All hotel buses will drive to Canton Fair Pazhou Complex via the Continental Centre. So simply ask the driver for a stop. (Esp. recommendable for buyers who stay in CACFair VFM hotels and partner hotels)
By CACFair shuttle bus---Take CACFair free shuttle bus when
coming from CantonFair Pazhou Complex or Eastern Railway Station. （veduchina.com)
By taxi--- Simply ask taxi driver to take you to the Continental by showing CACFair address in Chinese as below.
CACFair address in Chinese:
[回复3]：看来广交会来了，还真是很多人要这发邀请函，我公司的格式如下：
Dear XXX,
We treasure every opportunity to meet with you, our valued .
From 28 April - 1 May 20xx, we will be exhibiting at the “Hong Kong Gifts & Premium Fair 2xx”.
We cordially invite you to visit our booth.
Our booth number is 3D11 in Hall 3.
You may click here to find our location.
With Compliments (veduchina.com)
XXXX (COMPANY NAME)
LETTER OF INVITATION (R+T Asia 20xx)
Dear Sirs,
We hereby sincerely invite you and your company representatives to visit our booth in R+T Asia, a professional and famous exhibition in the world which will be held in Shanghai Pudong New International Expo Center from MAR.23 to MAR.25 2010. We are one of the professional manufacturers in China specialized in automatic
cassette awnings, electric roller shutters, automatic garage doors and all of necessary fittings.
Therefore, it would be a great pleasure to meet you at our booth so that we can introduce our products to you.
Enclose:
Booth No. of WENZHOU ORJEER INDUSTRY CO., LTD.: W4D30 in Hall W4 Contact:Miss. Jean Wang
Mobile: +86 (0) 13867760370
R+T Asia 20xx
Date: 3.23 to 3.25, 20xx
Vanue: Shanghai Pudong New International Expo Center
No.2345 Longyang Road,Pudong New Area,Shanghai 20xx04 Website:/
wzorjeer.en.alibaba.com/
Email: jeanwang8185@yahoo.com.cn
Online Service:
MSN: jeanwang8185@hotmail.com
Trade Manage: wzorjeer
Skype: jeanwang8185
INVITATION
Dear Sir/Madam:
★ 旅游展会实训小结
★ 展会策划书
★ 展会计划
★ 展会总结
★ 展会工作报告
★ 展会策划书
★ 展会英语翻译
★ 国外创业项目
★ 国外名人名言
★ 国外诗歌
